Positioning companies
The public is not a homogeneous entity. It never was. However, it has never been as diversified as it is today – living environments are becoming more and more individualised, social environments more and more diverse. Getting attention, finding acceptance and establishing trust on a broad basis are no easy tasks. You first need active profile creation and strong positioning. It is important to understand the relevant contexts of meaning of individual target groups, to apply the right perspective and to develop substantial content on such basis. Selecting and using the appropriate channels to deliver a message ensures that it also gets to the recipient.
Creating a corporate profile requires fine sensitivity and a feeling for what is essential. We help our clients to create and tell stories that arouse interest and are heard. We define the plot and content. To achieve this, we work out holistic strategies that lead our clients to their goals. And we develop creative concepts that attract attention –right there where it counts. This is how we make companies, institutions and even brands come alive: digitally, by direct experience, in print, on the air, or via social media, etc.